Golden A' Design Award Winner 2022
A chocolate bar photographed from directly above against a pale gray-white background, presenting a geometric surface pattern that creates a striking three-dimensional optical illusion. The bar is rendered in warm milk chocolate, a rich golden-brown color reminiscent of caramel or toasted hazelnuts, with temperatures suggesting afternoon sunlight or amber honey. The entire surface is organized into a repeating pattern of apparent cubes, each appearing to project outward from the surface like stacked blocks or building stones. Moving systematically across the composition, approximately thirty of these illusory cubes tessellate together, each constructed from three diamond-shaped faces meeting at central vertices. The uppermost faces of each cube catch more light, appearing in lighter toffee tones, while the left-facing planes present medium brown values and the right-facing surfaces recede into deeper chocolate shadows. At the center of the bar, occupying perhaps one-sixth of the total surface, sits a hexagonal medallion containing embossed text arranged in two lines within a geometric border featuring fine horizontal striations suggesting subtle texture like corduroy or fine ribbing. The bar's perimeter follows a distinctive zigzag pattern rather than straight edges, creating a sawtooth silhouette with peaks at the top and bottom edges and angular indentations along the sides, as though the geometric pattern naturally determined where the chocolate ends. The surface throughout appears smooth and slightly glossy, suggesting the satisfying snap of well-tempered chocolate, with subtle variations in reflectivity between the raised and recessed areas. A soft shadow falls beneath the bar toward the lower right, indicating gentle overhead lighting from the upper left. The overall impression is of precision craftsmanship meeting playful geometric invention, transforming familiar confectionery into sculptural form.
Blockazo is a one of its kind 1kg chocolate bar specially designed for sharing and breaking it up into big chunks of chocolate resulting in an unforgettable consumer experience. The inspiration came from the construction industry and concrete since this huge chocolate bar is like a big building that needs to be demolished to be consumed. The bar is made of chocolate with peanuts and its packaging is made of a flexible mix of PP and PE. The result of the product design is an extraordinary consumer experience that incites to break the huge chocolate bar in romboidal shapes.